Before you think “I’m not giving a TED talk,” you should know that there are 47 TEDx events happening today alone, and over 50,000 talks to date.
You should also know that the same lessons for creating a good TED talk can help you prepare for a wide range of big moments in your life.
Here are five things I learned from my TEDx experience that might help you.
Learn the basics.
Public speaking is a skill like any other, meaning that you can readily get better at it. You can get better much more quickly by understanding what others have learned before you.
The book Resonate will help you craft a more engaging story that’s more likely to, well, resonate with your audience. Presentation Zen will make your slides better than 99% of most presentations. Talk Like TED will summarize the lessons of what makes for a good talk and provide and analyze excellent examples.
Then read what speakers write about their experiences, and watch as much as you can to refine your own taste of what you like and don’t like.
Doing this research helped me. Next time, I’ll do even more.
Make the audience the hero.
The initial drafts of my talk were too much about me and my own story. While some of that is necessary for context, the key is focusing on how you can help the audience. Though my talk was about “Working Out Loud: The making of a movement,” it would be more engaging and useful if it helped the audience with their own movements.
As Nancy Duarte says in Resonate, be more like Yoda than Luke Skywalker. Enable heroes instead of trying to be one.
Get live feedback earlier.
I waited too long to practice in front of a live audience. Although I solicited feedback on the script two months before the talk and went through many iterations, I waited until just 36 hours before the event to rehearse in front of friends. Not good.
I fell into a trap of thinking I had to memorize it first. But by then, I had become too attached to the material and had little time left for major changes. That made everything more stressful than it needed to be.
Keep working on it till it’s authentic.
I’ve always confused spontaneity with authenticity, figuring that practice would somehow make my talk feel artificial, literally “scripted.” Now it’s clear that was just an excuse to avoid work I found uncomfortable.
The truth is that it’s hard to be yourself when you’re struggling to recall what to say, particularly on camera. There is no substitute for putting in the time to memorize your material - to know it so well that it’s a part of you and you can offer it naturally.
Make it fun.
Perhaps this seems obvious. After all, it would be hard for the audience to enjoy my talk if I seem anxious and miserable on stage.
Yet, I almost failed on this point entirely. In my rehearsal just before the event, I was practically somber. I was so focused on not losing my place that I lost myself. My small audience had to tell me to “Put more of you into the talk.”
I tried making the talk a bit lighter, and even got a laugh on my second slide, but I have a long way to go before I can relate to this kind of audience like I relate to people in my other talks and in my every day.
Your second TED talk
Yes, the process was uncomfortable (and worse) at times, but going through it unlocked learning and possibilities, including the chance that I’ll be better next time - and less anxious.
Whether you’re about to deliver a TED talk or make a video or give a performance in your own living room, treating it as a learning experience is liberating. It might even be fun.