Opportunity can’t knock if it doesn’t know where you live

I was walking through the Frankfurt airport, jet-lagged and rushing to catch a train, when a poster in the terminal caught my eye. I stopped and took a photo. 

An ad from SAP in the Frankfurt airport

An ad from SAP in the Frankfurt airport

The tagline made me think of Working Out Loud, and the resistance I sometimes encounter when I suggest people make their work visible. 

“I don’t like to toot my own horn.”

“Why would anyone care what I’m working on?”

“My work should speak for itself.”

“What if they don’t like it?”

“I’m too busy for that.”

“What if I say something stupid?”

“I’m an introvert.”

And so on.

It’s understandable if you feel uncertain or uncomfortable about “being visible.” But you have many options. What you share, how you share it, and with whom you share it are all up to you.

If you do nothing, however, then you have ceded control over your reputation to others. A bad word from the boss or an unhappy client will have more weight than all your many contributions. If you insist on never showing your work, you have given up the chance to be discovered, and have greatly reduced your own odds. Imagine an artist with no portfolio. Or a writer with no articles or books. How would you know what they’re capable of?

Think about your online presence: your profiles, your projects, your ideas, your learning. Are you and your best work easy to find?

Opportunity can’t knock if it doesn’t know where you live.