Today, I’ll fly to Houston to take part in the APQC Knowledge Management (KM) conference. Many of the 400 attendees have been working on KM for years, some for decades. They’re already experts when it comes to the tools and processes they need.
But something has been missing. The traditional focus on tools and taxonomies has left little room for a harder challenge: people.
Long-time KM experts like Stan Garfield and Nick Milton have written often about the need for focusing on behavior change and a cultural shift. (In one of Stan’s recent articles, the word “culture” appears 8 times.) To increase both the supply and demand of knowledge, you have to create an environment where people are intrinsically motivated to share and search for knowledge as part of their everyday work. But how?
I have asked KM leaders what their main objective is for implementing KM. And, overwhelmingly, the #1 response is to “change the culture of the organization.”
A collaborative culture feels and works better. Dan’s formula for success focuses on
1) making the environment safe to accelerate building relationships and trust,
2) demonstrating how leaders can use vulnerability to forge reciprocity, and
3) creating a roadmap that gets people onboard for the journey ahead.
WOL is a method for implementing some of these ideas. That’s why the APQC also wrote that “Working Out Loud is KM’s most transformative trend.” WOL Circles give people a chance to do what Dan writes about: exchange knowledge, vulnerability, and more all in a psychologically safe space. And the method helps them practice over time till they develop new habits and a new mindset. As the new behaviors spread, the culture changes.
I hope to give a good talk. More importantly, though, I hope to give each of the 400 attendees something they can use, so they can finally fill in the piece that’s been missing, and kick off culture change movements of their own.