Barbara and I first met via an enterprise social network we use at our firm. Only after we started coaching via telephone did we get the chance to meet in person and become good friends. Working with her shaped the ideas in the book and led to forming working out loud circles.
Here’s her working out loud story.
Barbara grew up near the Baltic Sea in Lübeck, Germany. One of four kids, she was the one with the traveling bug, spending nine months at a university in Texas and taking jobs in places like Milan and Brussels. When I met her, she was working in a group responsible for the firm’s books and records where she spent a lot of time analyzing large, complicated spreadsheets.
In our first session we tried to figure out what her purpose would be. More money or recognition at work? A different job in finance? She mentioned she enjoyed helping people with taxes. Could exploring that be her purpose? None of these were appealing. It turned out that Barbara didn’t consider herself a finance person. She was good at it, particularly the detailed analysis, but it wasn’t her. After university, she sort of stumbled into a finance track and didn’t know how or when to change.
After some deliberation, she decided her purpose was simply “to see what else is out there.”
Exploring & connecting
That’s when we started to talk about her other interests, and the one she was most animated about was genealogy. While I think of genealogy as simply charting a family tree, Barbara took it much further. Both for her own family and for historical figures and dates, she would pore through old church and government records. If she hit a dead end, she would call archivists for possible leads. She was also writing about it regularly.
Her first step was to look for other people like her, including other bloggers, people who organized genealogy conferences, and firms that specialized in family tree research. She followed them online and exchanged tweets and email. Within a few weeks, she had her content featured on major genealogy sites, including a lovely profile story focused on her.
That’s when she discovered something. She found that people did genealogy for companies too. She learned that people made a living producing corporate histories - books, documentaries, online content. Her favorite example was a beautiful online history for a company in her hometown so she connected with the person in charge. She discovered our own firm had a corporate historical society too.
The more she looked, the more she found. It was like discovering a whole new world. For the first time, she started wondering if she could somehow connect her passion for genealogy to her work inside a large firm. Maybe, for example, she could help the firm's corporate historical society engage more people inside the company. She reached out to them via email, describing her appreciation for their work. That led to other interactions including organizing a corporate history event and working to promote their content on our firm’s enterprise social network.
Just had my call from the historical society. And it was amazing! Again I have this huge grin on my face ;) He directly asked me for my opinions regarding the examples he sent me and if I have other ideas...
Before she started working out loud, Barbara was already smart, charming, and articulate. Working out loud just amplified her positive qualities and increased the chances she’d come into contact with interesting people and work she might find fulfilling. She achieved her near-term goal of “seeing what else is out there.” Here’s how she described her results:
I’m more visible because of my blog. I’m often asked to provide input for other bloggers. I got profiled by myheritage. I found a new topic of interest which is corporate history. I have a regular exchange with historians (inside and outside of my company). I started the history group on our internal collaboration platform to bring my whole self to work.
I don’t want to sound too pathetic, but WOL really changed my life. How I approach work and life. How I do things. I’ve always been a connector of people and topics. But this coaching took me to the next level. Now I do it with a purpose…not only for me, but for others too. I think even more about “who could participate in this” or “who could benefit out of it.
Barbara’s story is an example of job crafting. That's where you make adjustments to both your job and your approach so you tap into intrinsic motivators: autonomy, control, purpose, connectedness. It's how you can make almost any job fulfilling and meaningful.
Barbara’s still at the same firm but now she has greater control of her learning and her network. She’s routinely discovering other people, ideas, and possibilities. She feels, as she wrote, like she can bring her whole self to work.
Imagine if everyone felt that way.